As an organization you should all be delivering the same message and the same ethos, there is little point being customer friendly and bending over backward for them on the advertising if the sales person is harsh and unmovable, there is not point giving guarantees as a salesperson that your customer service team is unable to deliver on. Knowing that communication is part of the marketing mix but also your entire company message, you need to think about what that message will be and think about it seriously. The message you wish to communicate with them, your ethos and way of thinking. Therefore, communication is not just a part of the marketing mix but also should be integrated into your customer service process from the accounts payable department all the way through to your sales staff and even the CEO of your company. This communication as well as the experience they have adds to the brand’s value in the mind of the consumer and builds on their cognitive and emotional ties to a brand.Ĭommunication is the message that is delivered to the client marketing is the means of getting it there. Micro insurance in Uganda.7 Although Tata is the largest shareholder in Tata-AIG, AIG manages theĬompany with strategic guidance from AIG’s Hong Kong office.Ĭonsumers are affected by the communication a brand has with them. Aside from its massive pool of in-house technical capacity, it has experience working on Little interest in stealing their miniscule (in relative terms) premiums. Micro insurance products are able to assure potential clients that such a large conglomerate would have Having been around for over aĬentury, the name Tata introduces immediate credibility in its microinsurance operations. Like consumer goods, trucks and automobiles that bear the Tata logo. Importantly, it manufactures a large variety of goods that are highly visible to low-income households, With over 80 companies, and with revenues close to 1.8% of theĬountry’s GDP, the Tata brand is very well respected across the socioeconomic classes. Has interests in engineering, consumer products, chemicals, financial services, hotels, information The Tata Group is one of the oldest and largest industrial conglomerates in India. Relatively new, the Tata group is widely known in Indian households. Has been in operation since April 2001 (incorporated on Aug 23, 2000). Life with or without a savings element, e.g., endowment policies and money back policies. The products offered to individuals are variations of term Insurance products to individuals and groups. Tata-AIG Life Insurance Company is a joint venture between the Tata Group (74% equity stake) andĪmerican International Group Inc.
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